A rewards-based gamified app to increase customer loyalty.
NexaBank embarked on developing a cutting-edge gamified banking application, aimed at redefining customer engagement through rewards for loyalty and successful process completion. This project was geared towards incentivizing banking professionals to enhance customer acquisition and milestone achievements, thereby fostering a culture of proactive achievement and reward-seeking. Our role was to craft this innovative application experience, streamlining user engagement and simplifying the achievement of rewards in the intricate world of banking, ultimately encouraging both customer and professional growth within the sector.
The development of NexaBank's gamified app was rooted in UX principles like Personas, User Cases, and User Journeys, ensuring a deep understanding of user needs. This approach facilitated a collaborative effort in designing UI screens that captured the project’s goals, blending theoretical knowledge with practical application. Emphasizing user-centered design, the project highlighted the importance of teamwork in creating a digital banking experience that enhances customer loyalty and engagement.
1. UX visualization document
Our design process began with crucial UX steps—Personas, User Cases, and User Journeys—prioritizing user needs over early visual design. This foundational work guided us in creating a user-focused digital experience, emphasizing the importance of collaboration and theoretical application in developing engaging, loyalty-enhancing banking solutions.
HIGHLIGHTS
- Persona
- Interests
- Influences
- Goals
- Needs and expectations
- Motivations
- Pain points and frustrations
2. High fidelity layouts
To craft a Proof of Concept (POC) that effectively demonstrates the potential and functionality of our envisioned final product with high fidelity designs, we adhered to a detailed process that leverages the best of digital prototyping or coding tools. This approach ensures our POC not only looks refined but is interactively engaging:
- Focus on Precision
- Select the Right Tools
- Detail in Design
- Incorporate Functionality
- Iterate for Excellence
- Document Every Step
