INNOVATION LAB

We explore. We test. We build the future.

At Mediaweb, innovation isn’t a department, it’s part of our DNA. From artificial intelligence to UX breakthroughs, our Lab is where we test ideas, explore new concepts, and apply the latest technologies to create future-ready solutions.

Alexandre Santos working focused on his screen, with headphones

SIMPLE, FAST, HUMAN CENTERED

How we are shaping the future

We believe innovation should be useful, accessible and driven by real needs. That’s why our R&D work blends creativity and technology, guided by a flow we call Vibe Coding.

We harness AI and bold experimentation to accelerate ideas, test fast and iterate smarter. This approach transforms decision-making and fuels sustainable growth for both businesses and society.

Made to test, built to scale

Our initiatives

Nelson Rodrigues, CEO of Mediaweb, smiling with arms crossed

"At Mediaweb, innovation is part of how we think, build and grow. It’s not a phase. It’s a mindset."

Nelson Rodrigues - CEO | Head of Solutions & AI @ Mediaweb Global

From idea to solution

R&D process

R&D process: 1- Find the chalenge. 2- Ideate. 3- Prototype fast. 4- Learn and adjust 5- Launch and evolve.

We grow by sharing knowledge

Our research network

We collaborate with universities, tech schools and innovation partners to co-create, learn and challenge the expected

Miguel Cerejo - Head of React Team at Mediaweb

We’re always looking for meaningful challenges.

Whether you have an innovative idea, a question about our programs, or are simply curious about what we do, we're here for it.

Let's Talk